#香港專業 #餐飲攝影師 #食品攝影 #美食攝影
#專業食品攝影師 #攝影食品
#專業攝影師 的優點不只在於擁有很多專業器材，而是有豐富的專業攝影經驗,長期努力不懈的高階鍛練,更不斷地増進專業知識和藝術修養,不但對拍攝物的了解瞭如指掌,並且洞悉客户們的需要及貼近却稍超於當下市場.
( provided by #4DStudio : http://www.4d-studio.com.hk)
Professional photographers advantage not only have a lot of professional equipment, but there is a wealth of professional photography experience, long-term efforts of the high quality exercise, but constantly zo into the expertise and artistic accomplishment, not only for the understanding of the subject's well aware of, and insight into customers but a little closer to the needs and exceeding the current market.
附食品拍攝小貼士（請往下移）
Food shooting tips attached (please scroll down)
Food shooting tips attached (please scroll down)
好的相片必須吸引眼球，美觀耐看而又有內涵，讓觀賞者有美好的回憶
Good photos must attract attention, but there are beautiful and engaging content, so that viewers have good memories
Taking pictures must first understand the product's applications, features, design and company culture to grasp the advantages of their products
攝影師定必要從美學出發憑經驗及個人的藝術素養把美好的創作理念形像化
Photographer necessary given empirically and personal artistic departure from the aesthetic qualities of the beautiful image of the creative concept
（揾攝影師必須先看作品）
(Select photographer must look at his works)
專業的美食照片不僅紀錄食物作為宣傳, 也是廣告行銷, 更會促進公司與企業形象的提升
Photography not only record, but also advertising and marketing,it will promote and enhance the company's corporate image
(Select photographer must look at his works)
專業的美食照片不僅紀錄食物作為宣傳, 也是廣告行銷, 更會促進公司與企業形象的提升
Photography not only record, but also advertising and marketing,it will promote and enhance the company's corporate image
憑藉二十多年的經驗，我們以創新的手法打從構思，企劃替客戶創作出既吸引又獨特的攝影宣傳作品; 不但替客戶建豎卓越的公司形象；更實質地幫助增加生意和盈利.
With more than 20 years of experience, our innovative approach from conception, planning for clients to create both attractive and unique photographic propaganda work; not only for customers to build vertical excellent corporate image; more substantial help increase business and profitability.
4D Studio專業攝影服務
www.4d-studio.com.hk
With more than 20 years of experience, our innovative approach from conception, planning for clients to create both attractive and unique photographic propaganda work; not only for customers to build vertical excellent corporate image; more substantial help increase business and profitability.
4D Studio專業攝影服務
www.4d-studio.com.hk
電子郵件：edenman2008@gmail.com
電話：852-28051418
美食攝影不光只是將各式料理,食材拍得讓人垂涎三尺,食指大動,它更應該是令人萬般回味,神牽冀盼的飲食文化藝術作品!
美味的食物照片，將直接吸引人們與提高您的業務
Food photography is not just simply a variety of dishes, mouth-watering ingredients photograph, appetizing, it should be very worth pondering, food culture works of art!
Delicious food photos will directly attract people and double your business
美味的食物照片，將直接吸引人們與提高您的業務
Food photography is not just simply a variety of dishes, mouth-watering ingredients photograph, appetizing, it should be very worth pondering, food culture works of art!
Delicious food photos will directly attract people and double your business
我們除了為客戶提供專業而全面的攝影服務外,也免費獻上高品位的照片潤飾專業技巧,
這在市場上並不多見（一般定要額外收取高昂費用）
In addition we provide professional and comprehensive photography service, but also offer free professional-quality photo retouching. It is rare on the market
In addition we provide professional and comprehensive photography service, but also offer free professional-quality photo retouching. It is rare on the market
歡迎溜覽，查詢並給意見---
Thank you for your browsing, contact us for any queries.
Tel：（852）28051418 email：edenman2008@gmail.com
食物拍攝小貼士：
Shooting tips：
Shooting tips：
1） 拍攝角度：
一）一般台檯頭拍攝都適宜45度至60度角左右，
二）眼平宜營造景深，前後的立體感及厚重感，眼平容易交代特别建構的造型及相關場景氣氛.
三.) 俯視則宜淸楚交代食物及場景設置,相互真實比例,及可突顯構圖的幾何缐條美.
1) shooting angle:
a) general abutment head shots are suitable for 45 degrees to 60 degrees or so,
b) should be at eye level to create a three-dimensional and heavy sense of depth of field, before and after the eye-level modeling is easy to explain the construction and related special atmosphere of the scene.
c) top view will clear to show food, scene setting and the proportion of each other's, it can highlight geometric patterned beauty.
一）一般台檯頭拍攝都適宜45度至60度角左右，
二）眼平宜營造景深，前後的立體感及厚重感，眼平容易交代特别建構的造型及相關場景氣氛.
三.) 俯視則宜淸楚交代食物及場景設置,相互真實比例,及可突顯構圖的幾何缐條美.
1) shooting angle:
a) general abutment head shots are suitable for 45 degrees to 60 degrees or so,
b) should be at eye level to create a three-dimensional and heavy sense of depth of field, before and after the eye-level modeling is easy to explain the construction and related special atmosphere of the scene.
c) top view will clear to show food, scene setting and the proportion of each other's, it can highlight geometric patterned beauty.
45度：
頂視圖：
下圖是十二個透明玻璃器皿盛載著十二款不同排列的食物安放在玻璃檯板上,打上強列的背光作主燈(燈營造通透感);另需要輔以柔化的側光,為食物創作出立體感、質感和色感。
下圖是十二個透明玻璃器皿盛載著十二款不同排列的食物安放在玻璃檯板上,打上強列的背光作主燈(燈營造通透感);另需要輔以柔化的側光,為食物創作出立體感、質感和色感。
燈光設置圖
2） 鏡頭：
A）以中距離（60毫米-150毫米於135 機）大光圈（F /1.8-F/2 ）近攝鏡為主，
B）當然有時也會借助廣角鏡（28 mm-35mm) 去增強透視效果及當下場景佈置的理想構圖,廣角鏡更可強化並突出主體,但切記一定要小心運用,以被免產生令人不安的透視及變形(特别需要留意邊角位).
2) Lens:
A) Using with standard to portrait focal length normally (60 mm -150 mm on 135 format) Large aperture (F /1.8-F/2) close-up lens based,
B) Of course, sometimes by means of a wide-angle lens (28 mm-35mm) to enhance the desired effect of perspective and composition of the current scene layout, wide-angle lens but also strengthen and highlight the subject, be remembered to be careful to avoid the disturbing perspective and distortion (special needs attention corner position).
A）以中距離（60毫米-150毫米於135 機）大光圈（F /1.8-F/2 ）近攝鏡為主，
B）當然有時也會借助廣角鏡（28 mm-35mm) 去增強透視效果及當下場景佈置的理想構圖,廣角鏡更可強化並突出主體,但切記一定要小心運用,以被免產生令人不安的透視及變形(特别需要留意邊角位).
2) Lens:
A) Using with standard to portrait focal length normally (60 mm -150 mm on 135 format) Large aperture (F /1.8-F/2) close-up lens based,
B) Of course, sometimes by means of a wide-angle lens (28 mm-35mm) to enhance the desired effect of perspective and composition of the current scene layout, wide-angle lens but also strengthen and highlight the subject, be remembered to be careful to avoid the disturbing perspective and distortion (special needs attention corner position).
涵蓋廣角鏡頭：創建強大的 透視效果：
利用廣角鏡頭，以覆蓋更多的背景或設置：
3） 光： 最好使用柔化光源 ，柔光箱及反光傘較容易安放,若對照射角度講究些，那最好用上卷裝的柔化膠片（如：Lee diffuser gel type 215 柔化膠片),之後再在後面打燈2毫米厚的半透明亞克力膠片(semi transparency acrylic plastic board in white)亦是很好的選擇。 a.) 主光：照射角度打從側光到逆光都可以(由45度-135度光)，若擔心處理不好那就 用頂稍逆光（即頂光略向背景移往前照射使食物既受光也可做成陰影).記得在光原的反方加白色反光板作主體暗位的補光(fill-in）。 b.) 補光：可考慮用不同反光度的反光板,當然也可以用較低亮度的柔化光或反射光。
3) Lighting: Soften base will be easier to handle, softbox and umbrella are easier to place, if the irradiation angle pay attention to some, it is best to spend the package to soften the film (such as: Lee diffuser gel type 215), and then again in the back-lit translucent acrylic 2 mm thick film (semi transparency acrylic plastic board in white is another good choice).
a) Main light: illumination angle hit the side light to backlight can (by 45 degrees -135 degrees of light), it is properly using with the back top lighting ( top light moved slightly to the background above the food to create shadow). Must remember add white or matt silver reflective panels to fill in shadow.
b) Fill Light: consider using with different reflective reflectors as fill-in, of course, can also be used very soften reflected light to fill shadow.
3) Lighting: Soften base will be easier to handle, softbox and umbrella are easier to place, if the irradiation angle pay attention to some, it is best to spend the package to soften the film (such as: Lee diffuser gel type 215), and then again in the back-lit translucent acrylic 2 mm thick film (semi transparency acrylic plastic board in white is another good choice).
a) Main light: illumination angle hit the side light to backlight can (by 45 degrees -135 degrees of light), it is properly using with the back top lighting ( top light moved slightly to the background above the food to create shadow). Must remember add white or matt silver reflective panels to fill in shadow.
b) Fill Light: consider using with different reflective reflectors as fill-in, of course, can also be used very soften reflected light to fill shadow.
setting 1
setting 2
4.) 色調：食物一般宜帶暖調,和要有足夠的亮度及光澤小心要輕微地保留高光位的層次(don't washout 必須保留高光細節）
5） 其他：
食物的形象塑造（food styling) 很重要,當中包括食物本身的造形,排列,堆砌,其次是盛器,裝飾,道具,背景和色調等。
6）攝影註釋：a）第一食品必須看起來非常漂亮，食材適宜略生,忌煑得過熟,食物呈現必須要有新鮮美味的形相及質感,有吸引力和開胃,味道是次要的,b)照片製作過程一般需要預備多些食物,甚至用上替身作構圖和燈光調較,測試攝影效果,直到一切都 完美,然後才把真正的主角換上作最後的拍攝。
4) Color: food in general should bring warm tone, and have enough brightness and gloss to be slightly careful to retain a high level of light-bit (do not washout must preserve highlight detail)
5) Other:
Food styling is very important, including the food itself shape, arrangement, stuffing, followed by container, decoration, props, background and color tone.
6) Photography Notes: a) Food must be amiable and eye catching, sometimes slightly raw ingredients will be much suitable, food presentation must be fresh, delicious, attractive and appetizing, the taste is secondary , b) prepare the photo production process generally requires more food, and even spend a substitute for composition and lighting adjustments, testing photographic effects, until everything perfectly, then replace the real protagonist as final shot.
7）加分點：
點綴：i）可考慮加入水或水點，使其濕潤（魚生片，蔬菜等),加入油增添光彩（肉類或稍微油膩的食物）
ii）有時需要加熱軟化（奶酪,朱古力和牛油等）或用上小型噴火熱槍增強焦香感（例如牛排或烤的食品）
iii）在食物之上加放煙效果,以加強食物燙熱的感覺。
4) Color: food in general should bring warm tone, and have enough brightness and gloss to be slightly careful to retain a high level of light-bit (do not washout must preserve highlight detail)
5) Other:
Food styling is very important, including the food itself shape, arrangement, stuffing, followed by container, decoration, props, background and color tone.
6) Photography Notes: a) Food must be amiable and eye catching, sometimes slightly raw ingredients will be much suitable, food presentation must be fresh, delicious, attractive and appetizing, the taste is secondary , b) prepare the photo production process generally requires more food, and even spend a substitute for composition and lighting adjustments, testing photographic effects, until everything perfectly, then replace the real protagonist as final shot.
塗上了水的赤貝刺生
剛剛炸起還廷廷的上了油的乳鴿
點綴：i）可考慮加入水或水點，使其濕潤（魚生片，蔬菜等),加入油增添光彩（肉類或稍微油膩的食物）
ii）有時需要加熱軟化（奶酪,朱古力和牛油等）或用上小型噴火熱槍增強焦香感（例如牛排或烤的食品）
iii）在食物之上加放煙效果,以加強食物燙熱的感覺。
iiii）最後為主角加上裝飾性的點綴,以增強視覺效果。
遲些我會放上多一些食物拍攝圖解或相關資料於後來，敬請留意！
下面附上的燈光怖局草圖和當時試拍的即影即有相片主要给予助手們作為工作流程的參考，因年代久遠，目標只是簡單的內部紀錄而矣，故此頗粗疏甚致交代得不淸楚，希見諒！若有任何問題，請聯絡我們。
7) Bonus points:
Embellishment: i) Consider adding water or water point, let it moist (sashimi slices, vegetables, etc.), add oil to add luster (meat or slightly greasy food)
ii) Need to be heated or soften (cheese, chocolate and butter, etc.), or to spend a small burning gun to enhance grilled loking (such as steak or grilled foods)
iii) Put smoke above the food in order to enhance food with hot feeling.
iiii) As the protagonist finally add decorative embellishment to enhance the visual effect.
Later I'll put more food-related information on the shooting graphic, please pay attention!
拍攝以下提示設置是我們記錄了我的助手通過作業參考，可能不是那麼清楚其目的是內部使用。但它會告訴你一些照明設置的想法請不要毫不猶豫給我寫的任何疑問。
The following settings are shooting tips we recorded by assistant job reference, may not be so clear that its purpose is for internal use. But it will tell you some idea, please do not hesitate to write me for any queries.
The following settings are shooting tips we recorded by assistant job reference, may not be so clear that its purpose is for internal use. But it will tell you some idea, please do not hesitate to write me for any queries.
下面的一張健康食品相的燈光設計很像上面的草圖，只是在蜂巢與食物間放上一面柔化膠片，減弱刺眼的強光，並且在相機下面放一塊唖銀反光板替暗位補光:
Lighting design much like the above sketch phase following a healthy food, but in between the hive and put food on the side to soften the film, decrease glare, and put a piece of matt silver reflective panels on the camera below the fill light for dark place :
Lighting design much like the above sketch phase following a healthy food, but in between the hive and put food on the side to soften the film, decrease glare, and put a piece of matt silver reflective panels on the camera below the fill light for dark place :
另一種常見的燈光佈局：
以下相片的燈光佈局大概接近上面的草圖
主要的變化是主光照射方向：它是在左邊的後側光建構而成。對於照明設置的重要思想是打亮食品的色調，讓食物質感柔軟有親和力，富有色彩感，這些照片是用4X5彩色正像菲林拍攝的（Kodak Ektachrome ISO 64 no.6107）
The following photo is probably near the top of the lighting layout sketch
The main change is that the main light irradiation direction: it is constructed by the left rear side light. For light settings are lit food's shape, soft texture make food affinity and rich sense of color, these photos are taken with Kodakchrome 4X5 color reversal film ( ISO 64 no.6107)
大家樂的朱古力火鍋宣傳海報：
上圖是數年前幫大家樂拍攝的一張朱古力火鍋宣傳海報，在大家樂火炭的會議室拍攝，廣告公司是Grey廣告Agency 是美術主任Gary起的layout。與Grey已合作多時，故此前期的準備工作如食材、盛器、道具、等都很順利和理想，要花上時間的是作為主角的朱古力火鍋放在最前（一定要夠清楚），之後的配菜則漸次地往後铺排放在同一檯面上；既要視覺上整體統一又要有主次之分；在這裏要花上點時間選擇理想的拍摄角度，用上適合的镜頭焦距，把每一碟食物都安放在適當位置去結構好整個畫面。之後擺上已挑選好的食材，跟據拍攝角度的要求逐一地理想化地經營，（為求達到理想效果，食材有時需特別處理及需在背後＂不穿崩＂的用上支撑物幫忙）。當食物大致妥當就可以作燈光設置（很多時都會分工合作同時進行，因為跟據拍摄草圖layout要求,需要怎様安排被攝物及所須燈光佈置效果一早已心裏有數，只需要實際拍攝時作一些微調便可).
燈光設置圖：
以上所有相片都是一次個建構好才拍攝,只有少部份在色調上運用了後期改善一下。
在這裡我只能略略帶出食物拍攝的部份重點，歡迎有興趣人仕多多交流。
4D Studio專業攝影服務
http://www.4d-studio.com.hk
電子郵件：edenman2008@gmail.com
電話：852-28051418
9C，第4期，觀塘工業中心。，436-446觀塘道，九龍，香港。
9C, Phase 4, Kwun Tong Ind'l Ctr., 436-446 Kwun Tong Road, Kln., H.K.
http://www.4d-studio.com.hk
9C, Phase 4, Kwun Tong Ind'l Ctr., 436-446 Kwun Tong Road, Kln., H.K.
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